Mandate
Once located in Quartier DIX30, William Henry Café was a destination where café culture, brunch, wine, and community could naturally intersect.
Although the café has since closed its doors, the project remains one of those beautiful brand experiences that continues to live on. CHILICLUB was responsible for the complete creative direction and brand development of the café, shaping a visual identity designed to feel elevated and effortlessly cool.
Our collaboration
Our collaboration extended across multiple brand touchpoints, including the development of the full visual identity system, pre-opening storefront window installations, and the design of the café’s various menus ; including the brunch offering, wine list, and everyday café menu.
To elevate the customer experience beyond the physical space, we also designed a digital loyalty card experience accessible directly through Apple Wallet, creating a seamless bridge between hospitality and technology.
Strategic Direction
The visual direction explored a balance between editorial minimalism using rich earthy tones, typography-forward layouts, and immersive branded applications to position William Henry Café as both contemporary and inviting.
