Mandate
Develop a bold and distinctive brand identity for 84DIX, an automotive group seeking to modernize its presence. The previous logo lacked scalability and consistency across applications, with fine details becoming difficult to reproduce and losing impact at various sizes.
Scope of work
Create a cohesive and scalable brand universe that would allow 84DIX to stand apart within Quebec’s automotive industry. Through a sleek visual direction and a more playful brand approach, the identity was designed to seamlessly adapt across cultural and community-driven initiatives such as local soccer team sponsorships.
Rooted in community, culture, and performance, the project aimed to position 84DIX as an influential local brand: approachable, modern, and deeply connected to its generation.
Strategic Direction
84DIX’s identity is designed around a bold visual universe inspired by performance, movement, and contemporary culture. The “X” subtly incorporates an upward arrow, symbolizing progress, ambition, and forward momentum. This graphic detail reinforces the group’s vision for growth while emphasizing the brand’s dynamic and evolving nature.
