Mandate
Ravy Por, mathematician, AI and data partner at Deloitte and founder of the nonprofit Héros de chez nous, recounts her journey in her book Coder son destin, for which she entrusted us with the artistic direction in collaboration with the team at KO Éditions.
Objective
The objective was to bring visual emphasis to the defining moments within Ravy’s story, creating an editorial experience that felt both intentional and emotionally engaging.
Known for her vibrant energy and colorful sense of style, the biography needed to embody the same bold and energy.
The creative process began with a collaborative consultation focused on identifying the elements, references, and visual directions that felt the most authentic to her. From there, the editorial layout naturally evolved into a dynamic composition balancing structure, emotion, and personality.
Strategic Direction
The strategic direction focused on identifying the moments and narratives that deserved greater visual emphasis, bringing them forward through a refined color palette and a dynamic interplay of typefaces to create a more expressive and engaging reading experience.
