Mandate
Reimagining tea as a ritual of restoration. CHILICLUB had the mandate of crafting a distinctive identity for Ella Tea, a modern wellness tea brand designed to support post-lymphatic massage rituals while elevating everyday moments of care.
Scope of work
We developed a sophisticated brand world rooted in ritual, wellbeing, and contemporary elegance. From creative direction to packaging design, we shaped the entire collection across cylindrical canisters and flexible pouches, creating a cohesive experience at every touchpoint.
Strategic Direction
Layered with evocative imagery and benefit-forward narratives, the identity celebrates the art of slowing down.
We were inspired by the restorative nature of the blends, we anchored the identity in a rich emerald palette, a symbol of vitality, renewal, and quiet luxury. Bold photography, expressive illustrations, and benefit-led storytelling transformed each blend into an invitation to slow down, reconnect, and turn wellness into a daily ritual.
